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Listen to the interpretation of the first pure electric sports car Taycan by the chief designer of Porsche


For Mr. Maomao, designing Taycan is an exciting and challenging task because there is no ready-made finished design to serve as the basis for the design.Of course, Taycan doesn't start from scratch. This car must have brand recognition, and it needs to be able to continue Porsche's strategy to build the most sporty models in each market segment.When Porsche once discussed "How to take the first step in electrification", it was entangled that the first pure electric Porsche should be a low-profile sports car or a high-profile SUV.This is indeed a problem worthy of weighing. From the perspective of technology and layout, the high-centered SUV model will undoubtedly have more room to play, but Porsche finally decided to announce its electrification strategy to the world with a low-weight coupe.The reason is very simple. The sports car has the most powerful gene of Porsche. Just like the 911 launched half a century ago, the first electric car of Porsche must also be a sports car.Three months later, Porsche's first electric car, the "Taycan", will come out in a sharp position. Then let's listen to Porsche's chief designer, Michael Mauer, deconstructing this epoch-making model from a design perspectiveFor Mr. Maomao, designing Taycan is an exciting and challenging task because there is no ready-made finished design to serve as the basis for the design. Of course, Taycan doesn't start from scratch. The car must have brand recognition, and it needs to be able to continue Porsche's strategy to build the most sporty models in each segment. In terms of design, it is first reflected in the proportion of the body. Compared to other models, the sports car has a larger aspect ratioUsually, the electric car is taller than the corresponding conventional fuel car, because a relatively large area of the battery is placed on the bottom of the vehicle, and a seat is placed on the top. Although we are not willing to accept this, due to the driving dynamics, the vehicle's center of gravity must be reduced as much as possible, so Porsche must also solve the reasonable battery layout problem, so the challenge is how to minimize the seat position

Taycan is obviously not as new as a small Panamera.Especially when you see the tail of the Taycan, you will recognize Porsche's unique back shoulder, which has a perfect proportion and a very simple surface, while also strengthening the aerodynamics and the design of the tail diffuser to show Porsche.Product identity of pure electric sports cars.

The design of the light strip running through the tail is the basic concept of Porsche. Originally, the design was introduced as a product identification element and was later upgraded to a brand recognition element.At the beginning, only the 911 four-wheel drive model was equipped with a light strip, and now it has been applied to all Porsche models.

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